Designing Experiences That Induce FOMO.

9/4/2019

Nick Borelli, Borelli Strategies

How do you get your attendees and sponsors clamoring to be a part of your event? Well let me tell you, if you don't listen to all of today's episode of the podcast your event may be relegated to just being ho hum. Sponsors may pass on that gold level opportunity to have theirs be the biggest logo on the banner. Attendees may decide to skip it altogether. You will miss out on the strategies required to make your event a huge success.

I know what you're thinking. You're afraid. what valuable insights will you miss if you don't spend the next 30 minutes listening to this show? You are wracked with fear. Fear that you will miss out on valuable strategies to build more audience and attract more sponsors.

It's called FOMO. Or the fear of missing out. And in today's episode. We're going to teach you how to design experiences that induce FOMO

Our guest today has been in the events and hospitality industries since he was just 14 years old. He is a consultant, strategist, speaker and writer focused on bringing people together to accomplish big goals. Nick Borelli is our guest today on The Event Producer Podcast.

Host: Glen Sanders, Fresh Air Flicks
Guest: Nick Borelli, Borelli Strategies

Show Notes

The new version of "Keeping up with the Jones'" is the status of access at events and VIP experiences.
Attendees are telling THEIR stories and they're not telling your story.
Sponsors logos on banners aren't moving the needle anymore.
People who are integrating sponsors into the experience are doing it right.
You will make more money with the extra time spent being thoughtful on sponsorship.
It's easier for smaller events to create FOMO.
FOMO traffics well on celebrity appearances at smaller events.
Event producers need to practice the art of social listening.
Learn about the sponsors intention/audience by reviewing their social media.
How do you get them to tell their story that brings along the message of your sponsor in an authentic way.
Virtue Signaling
Everyone is the press now.
All of your event should be designed to tell stories.
Listen to your audience and similar events for what your audience wants.
Expirations or ticking clocks at your event create more FOMO pressure.
Exclusive access or qualified access is a great tool for FOMO.
Build unscripted big moments that generate sharing and ticket sales for next year.
For this year consider micro events prior to the larger event
Make the pressure as organic as possible.
The commoditization of events is coming but you can get out of the race to the bottom by being different.

0 Comments